Effective date: April 30, 2026
This Privacy Policy explains how HelpMyBenefits (“we,” “our,” “us”) collects, uses, and protects information when you visit this website.
HelpMyBenefits is an independent informational website. We are not affiliated with Direct Express, Comerica Bank, the Social Security Administration, the U.S. Treasury, or any government agency. We do not provide account access, customer service, financial services, legal advice, or government benefits.
1) Information we collect
Information you provide voluntarily: If you contact us through our contact page or by email, you may provide your name, email address, subject line, and message content.
Information collected automatically: Like most websites, we may collect standard technical information through analytics tools, advertising technologies, cookies, server logs, or similar technologies. This may include your IP address, browser type, device type, operating system, pages viewed, referring pages, approximate location, date and time of visit, and interactions with website content or advertisements.
2) Sensitive information you should not send
Please do not send sensitive personal or financial information to HelpMyBenefits. This includes your full Direct Express card number, PIN, passwords, Social Security number, government ID numbers, bank account details, login credentials, security codes, or any information needed to access your Direct Express account or government benefit account.
If you need help with your Direct Express card, Social Security benefits, deposits, disputes, card replacement, or account access, you should contact the official provider or government agency directly.
3) How we use information
We may use the information described in this policy for the following purposes:
- To operate, maintain, and secure this website.
- To understand how visitors use the website and improve our content.
- To measure website traffic, performance, and user experience.
- To respond to messages, feedback, or correction requests.
- To detect, prevent, and address technical issues, spam, fraud, abuse, or security risks.
- To display advertisements and measure advertising performance, where applicable.
4) Cookies and similar technologies
HelpMyBenefits may use cookies, web beacons, pixels, device identifiers, local storage, or similar technologies to operate the website, analyze traffic, improve content, remember preferences, display advertisements, and measure ad performance.
Cookies are small files stored on your browser or device. They may help websites recognize your browser, understand how visitors interact with pages, and support advertising or analytics features.
You can control or delete cookies through your browser settings. Most browsers allow you to block cookies, delete existing cookies, or receive a warning before cookies are stored. Please note that some parts of the website may not function properly if cookies are disabled.
5) Google AdSense and advertising cookies
HelpMyBenefits may display advertisements through Google AdSense and other advertising partners. These advertising services help support the operation of this website and allow us to provide free informational content to visitors.
Third-party vendors, including Google, may use cookies, web beacons, device identifiers, or similar technologies to serve ads based on a user’s prior visits to this website or to other websites on the internet.
Google’s use of advertising cookies enables Google and its partners to serve ads to users based on their visit to HelpMyBenefits and/or other websites on the internet.
Advertising cookies may be used for purposes such as serving ads, personalizing ads when applicable, limiting how often an ad is shown, measuring ad performance, detecting invalid traffic, preventing fraud, and protecting against abuse.
You can also review our Advertising Policy to understand how advertising and editorial independence are handled on HelpMyBenefits.
6) Personalized and non-personalized ads
Depending on your location, browser settings, Google account settings, and consent choices, ads shown on this website may be personalized or non-personalized.
Personalized ads may use information such as your visits to this website and other websites to make ads more relevant to you.
Non-personalized ads are not based on your past browsing behavior. However, they may still use contextual information, such as the content of the page you are viewing, your general location, browser type, device information, and basic ad delivery data.
You can manage or opt out of personalized advertising by visiting Google Ads Settings:
Manage Google ad personalization settings
You can also learn more about how Google uses information from websites and apps that use Google services here:
How Google uses information from sites or apps that use Google services
7) Third-party advertising partners
In addition to Google, other third-party advertising vendors or ad networks may use cookies or similar technologies to serve ads on this website, measure ad performance, prevent fraud, and improve ad relevance.
These third-party vendors may automatically collect certain information when you visit this website, such as your IP address, browser type, device type, pages visited, referring pages, approximate location, and interactions with ads.
HelpMyBenefits does not control the cookies or tracking technologies used by third-party advertisers. Each advertising partner is responsible for its own privacy practices. We encourage users to review the privacy policies and opt-out options provided by those third parties.
You may also visit the following resource to learn more about opting out of some third-party vendors’ use of cookies for personalized advertising:
Digital Advertising Alliance opt-out choices
8) Analytics and site measurement
HelpMyBenefits may use analytics tools to understand how visitors use the website, improve content, identify technical issues, and measure page performance.
Analytics tools may collect information such as pages visited, time spent on the site, referring URLs, browser type, device type, approximate location, and interactions with website content.
Analytics data is generally used in aggregated form and is not used by HelpMyBenefits to personally identify individual visitors.
9) Consent choices
Where required by applicable law, users may be asked to accept, reject, or customize the use of cookies and similar technologies before certain advertising or analytics features are activated.
If a cookie consent banner or privacy preferences tool is available on this website, you may use it to manage your choices regarding non-essential cookies, analytics, and advertising technologies.
10) Third-party links
HelpMyBenefits links to official resources and other third-party websites for informational purposes. These links may include government websites, official benefit resources, financial service providers, or other external references.
We are not responsible for the privacy practices, security, content, accuracy, or policies of third-party websites. When you leave HelpMyBenefits, you should review the privacy policy and terms of the website you visit.
11) Data retention
We retain information only for as long as reasonably necessary for the purposes described in this Privacy Policy, unless a longer retention period is required or permitted for security, legal, operational, or compliance reasons.
Messages sent to us may be retained for a reasonable period so we can respond, keep records of correction requests, prevent abuse, or address legal or security concerns.
12) Your choices
You may have the following choices regarding your information:
- You can disable or delete cookies through your browser settings.
- You can manage Google ad personalization through Google Ads Settings.
- You can use available consent controls on this website, where applicable.
- You can request deletion of messages you sent us, where feasible, by contacting us and providing enough detail to locate the message.
13) Children’s privacy
HelpMyBenefits is intended for a general audience and is not directed to children under the age of 13. We do not knowingly collect personal information from children under 13.
If you believe that a child has provided us with personal information, please contact us so we can review and delete the information where appropriate.
14) Security
We use reasonable measures to help protect the website and the information we receive. However, no website, internet transmission, server, or electronic storage system can be guaranteed to be completely secure.
For your safety, do not send sensitive personal, financial, government benefit, or account access information through this website.
15) Changes to this Privacy Policy
We may update this Privacy Policy from time to time. When changes are made, we will revise the “Effective date” at the top of this page.
Your continued use of this website after any update means that you accept the revised Privacy Policy.
16) Contact
If you have questions about this Privacy Policy, or if you want to request a correction or deletion of information you sent to us, please visit our Contact page.